“Believe the hype. The Internet and the World Wide Web have become the most important new communication media since television, and ones that are fundamentally reshaping contemporary understanding of sales and marketing.” – Jim Sterne. During the last part of the 1990s, the Internet boom saw all kinds of brand new companies that were developing services and products that literally capitalized on the Internet’s potential.
Unfortunately, the push-to-market often resulted in very poor planning and many business models failed to include realistic and profitable business objectives. When the year 2000 ended, many of the above mentioned companies closed their doors. After this black period, the surviving and the new opened companies realized that the web-based strategies and techniques must be taken into consideration just like any other classic marketing tools. The basic questions regarding marketing must still be answered, some of them are:
• Are the business models realistic?
• Who are the customers?
• Which mix marketing strategies are efficient?
• What is the competition doing?
Besides these traditional issues, the internet marketing world had other things to offer:
• Search Engine Optimization ( SEO ) – considered by many to be the most cost-effective method for attracting visitors to a website by getting that website listed on top search engines and directories. This method asked many crucial questions, such as: How can this be accomplished in an efficient way? On-site or off-site optimization? Which keywords are most efficient?
• Pay Per Click Advertising ( PPC ) – the quickest and easiest method to create instant online presence. All PPC campaigns can be created and launched within 2 weeks and the costs are determined by the keyword search volume and the keyword market value. The most important question regarding this method is: How to ensure that owners get the most return on their investment?
• E-Mail Marketing – a custom newsletter design which is combined with a very powerful e-mail management system that sends engaging e-mail, promotions, newsletters, which will stand out above the rest, is one marketing method. Questions raised by this method are: What is a drip campaign? What is an auto-responder?
• Advanced Web Statistics – this method brings more information besides the basic question of how many hits the site receives. These statistics allow owners to measure vital information in a very easy matter, some of the info includes: Where are the visitors coming from? How long do they stay on the website? Which pages are the most popular among visitors? Which of the pages cause visitors to exit the website? The most important issue regarding this method is diagnosing the problem areas and determining the results of a campaign.
In the future, websites will be more personalized, as they will cater to consumers and niche markets. Internet marketing through audio newsletters will probably become a more accessible tool for targeted audiences. Other predictions made by experts regarding the future of Internet Marketing are:
• 50% of experts affirm that anonymous, free, music file sharing on P2P (peer-to-peer) networks will still be easy to perform a decade from now
• 59 % of experts agreed with a prediction that more and more business and government surveillance will occur as computing devices proliferate and become embedded in appliances, phones, clothes and cars
• 56% of experts agreed that as telecommuting and home-schooling expand, the boundary between leisure and work will reduce and family dynamics will change due to this reason
• 57% of experts agreed that virtual classes will become more widespread in formal education and that students might, at least occasionally, be grouped with others who share their interests and skills, rather than by age.
All things considered, Internet Marketing is one of the most important aspects of the Internet world and many people are considering that this domain will have a very long future, along with the Internet. All website owners will have to take into consideration at least one Internet Marketing technique.
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10 Important Reasons For Taking Out A Life Insurance Policy
Insurance is designed to protect you from disasters and their financial consequences. There are many kinds of insurance and the the most important of these is considered to be life insurance which makes financial provision for your family following your death.
As there are various financial commitments you need to meet in life you need also to provide something even in death to ensure the security of the family home, to help the family meet expenses at least for a short time, to protect dependent parents or to provide security for your spouse and children.
These financial obligations could well include your funeral expenses, unsettled hospital and other medical bills, mortgage payments, business commitments and meeting the college expenses of the children.
Precisely how much insurance you will need varies depending on your lifestyle, financial needs and sources of income, debts, and the number of dependents you are responsible for. In the main an insurance adviser or agent would recommend that you take insurance cover that is five to ten times your current yearly income.
An important part of your financial planning, whole life insurance gives you peace of mind for any uncertainties in life.
1. Adequately planned life insurance will provide funds in the case of unexpected death to deal with debts, mortgage payments and day-to-day living expenses. It offers protection to the family you leave behind and serves as a cash resource.
2. It secures your estate on death by providing tax free cash which can be utilized to pay estate and other death duties.
3. Life insurance policies can also have a savings or pension provision which can help to fund you during retirement.
4. Some policies have riders such as restricted coverage of term insurance or critical illness for the children or spouse. There are particular rules considering eligibility for riders which you will have to clearly understand.
5. In case of bankruptcy the cash value, together with the death benefits, of any insurance policy is exempt from your creditors.
6. Holding a valid insurance plan is considered as having a financial asset and this will improve your credit rating when you need medical insurance or a home loan or business loan.
7. Term life insurance has double benefits as it protects and you can also your money back during strategic points in your life.
8. Life insurance can be planned such that it will even cover the expenses of your funeral.
9. Insurance can protect your business from financial loss or any liabilities in case a business partner dies.
10. It can contribute towards sustaining a family’s standard of living when one contributing partner dies unexpectedly.
Insurance forms a vital part of sound financial planning but you do have to evaluate both your personal risk and your longer term commitments.
Plans, like a whole life insurance plan, give you the security you need for your dependents and also act as a good form of financial security against which you are able to borrow. So, why not ask for some of the best free life insurance quotes available today.
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Forex Falling- Stop the Fall
by forexStop
When it comes to trading one of the crucial areas that you must learn, and is pivotal in helping to protect your capital and to make you a successful trader is Stop Losses. A stop loss is an order to buy (or sell) a security/contract if the price of the security is to go above (or dropped below) a specific set price or stop price. If this specific stop price is achieved, the stop order is then activated as a market order (no limit) or a limit order (fixed or pre-determined price).
A very important key point to using a stop order is that you don’t have to actively monitor how a stock is performing. This can allow you to do other things instead of being forced to monitor the trade. However because the order is triggered automatically when the stop price is reached, the stop price could be activated by a short-term fluctuation in a security’s price, caused through lack of liquidity or other. Once the stop price is reached, the stop order becomes a market order or a limit order and you will be exited from this trade.
Especially when trading in a fast-moving volatile market, the price at which the trade is executed may be significantly different from the stop price in the case of a market order. Alternatively in the case of a limit order the trade may or may not get executed at all. This happens when there are no buyers or sellers available at the limit price.
TYPES OF STOP ORDERS:
Stop Loss Limit Order
The stop loss limit order is an order to buy a security at at no more or less than you set the specific prize at. This allows you the trader some control over the price at which the trade is going to be executed at, but this may prevent the order from being executed at. A stop loss limit order can only be executed by the exchange at the limit price or lower than you have set it at.
Meaning that if the stock was to open up in the morning and ‘gap down’ below the prize that you set the Stop Loss Limit Order would be triggered and then enter or exit you from that particular trade that you set the price on.
What are the key advantages and disadvantages of the stop loss limit order?
ADVANTAGES of a stop loss limit order is that the trader has full control over the price at which the order is executed at, as you set the order.
DISADVANTAGES of using the stop loss limit order is that in a fast moving volatile market your stop loss order may not get executed if there are no buyers/sellers at the limit price due to rare circumstances or when a stock or trade can be illiquid.
Stop Loss Market Order
The stop loss market order is when you place an order to buy (or sell) a security or contract once the price of the security climbed above (or dropped below) a specified stop price. When the set stop price is reached, the stop order is entered as a market order (no limit). In simple terms when a stop loss market order is a order to buy or sell a security at the current market price prevailing at the time the stop order is going to trigger the order. This particular type of stop loss order gives the trader no control over the price at which the trade will be executed.
This is an order to sell at the best available price after the price goes below the stop price. A sell stop price is always below the current market price. If for example you buy a stock at $1 and the set the stop at $0.90 and the price was to trade next at $0.88 then you be exited from this trade at the $0.88 A major advantage of this is that you can limit the particular loss of the trade. The main disadvantage of the stop loss market is that the trader has no control over the price at which the transaction is executed at if it is below the set price they put.
The use of stop loss orders is a great insurance policy that cost you nothing and can save you a fortune. Unless you plan to hold a stock forever, you should always use stop losses.